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Why I Chose Pure H2O

We like to get to know our clients better and discover what’s important to you. This month we meet Flora Heathcote, Gym Manager at In2 CrossFit, Clapham, Director at The Athelete Games and the British Championships. Flora recently called us in to install one of our RODI purifers with boiling tap at home and a RODI water cooler at her gym.

Hi Flora, would you like to tell us a little bit about what’s important to you in living a healthy lifestyle?
I’ve always been passionate about nutrition – in fact I discovered CrossFit through my interest in Paleo nutrition. Eating nutrient dense foods and avoiding processed foods and chemicals is important to me.

So was it your interest in health and fitness that led you to consider Pure Water?
Yes, I’ve become more aware over the last couple of years of the impact of ingesting chemicals – and of course one prime example of chemicals we all get on a daily basis is through tap water.

A year ago I bought a water distiller which worked well but was inconvenient – a large unit on my countertop, energy intensive and I’d need to remember to fill it and run it each evening. When I discovered I could have the same thing on tap (and get rid of my kettle in the process!) I was sold.

In addition, at the gym we always advise members not to drink tap water, and we previously provided filtered water in a water cooler. It turned out that installing the plumbed-in RODI system was far more economical as well as being a much purer water, and no hassle of weekly water bottle deliveries.

How did you first hear about us? I’d heard through a friend about the company

And how was the installation process? Installation was straightforward – they took care of everything.

What’s it like having RODI pure water? And what do your gym members think of it?
The novelty of having pure RODI water on tap as well as boiling water hasn’t worn off yet! The members at the gym are also really pleased to have a source of pure water – and one that never runs out or needs the bottle changing.

What do you think are the main benefits of RODI pure water?
We’re bombarded with so many chemicals on a daily basis, from air fresheners to pollution, food, skin creams, pesticides etc. To be able to cut out one major source of unhealthy chemicals from tap water and so conveniently is worth every penny.

Thank you so much for taking the time to talk to us, it’s been great to get to know you a little better!

If, like Flora, you’re interested in nutrition, avoiding chemicals and maintaining your fitness and wellbeing, call us on 01483 617 000 or email to see what RODI pure water can do for you. We have a range of installation options to suit your budget and requirements whether at home or at your business premises.


PureH2O Ltd manufactures, installs and maintains the world’s most innovative water purification systems and the most technologically advanced boiling, chilled and sparkling water taps. Since 1991 we have been committed to providing our domestic and commercial customers with the purest, safest, most sustainable choice of drinking water, which helps them reduce their environmental impact by avoiding single-use plastic bottled water.

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