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Myth Busting: Pure water, pH and alkalisers

Roger Wiltshire, Managing Director of The Pure H2O Company talks about the disinformation surrounding alkalisers and the ph of water, and why pure water is better for you.

We sometimes get calls from people asking us about pH and alkalisers, a question that has become more common in recent years largely due to false and deliberately misleading information being published on-line. These companies are also publishing false information misleading the public into thinking that pure water is dangerous as it upsets the body’s pH, this couldn’t be further from the truth; our blood is 90% pure water and holds a natural negative charge that prevents clotting. These companies have one purpose in business; they are trying to sell you an alkaliser.

The fact is that your body regulates its own pH and always has done; doctors and leading health professionals will all confirm this. Pure water has been naturally acidic since the dawn of time; citrus fruit, onions and many other foods we consume are far more acidic than pure, natural water and everyone understand that these foods provide amazing health benefits.  There is nothing new about pure water and nothing dangerous about the pH of pure water. Our stomach acid is pH 1-2; essential because it destroys bacteria in the food we eat.

Pure water is pH 5-7. Drinking alkalised water pH 8-11 will lead to deposition of inorganic calcium in areas of the body that leads to degenerative diseases.

There is a great deal of disinformation being distributed about alkaline water with no supporting evidence but there is lots of research and information available that supports the benefits of pure water. To find out more, please call us on 01483 617 000 or email and we would be happy to share our thoughts and point you to some research that you may find interesting and informative.

Drinking pure water, produced through the RODI process, is perhaps one of the most important health benefits of our time. Yes of course, we would like to offer you our advice and to sell you a RODI purifier, but most of all we would like you to make the best informed decision you can.


PureH2O Ltd manufactures, installs and maintains the world’s most innovative water purification systems and the most technologically advanced boiling, chilled and sparkling water taps. Since 1991 we have been committed to providing our domestic and commercial customers with the purest, safest, most sustainable choice of drinking water, which helps them reduce their environmental impact by avoiding single-use plastic bottled water.

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