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Press Release: Experts in Water Purification, The Pure H2O Company, Launches New Retail Website

PureH2O_website_2015The Pure H2O Company, home of the RODI S – said to be the world’s smartest drinking water system – today launched a new ecommerce website showcasing its advanced range of water purification, softening and conditioning systems, and its collection of multifunction taps including the iconic Quatreau™.

Roger Wiltshire, M.D. comments: “We are thrilled to launch our new website in response to and in reflection of our customers’ interests, lifestyles and exacting requirements across the spectrum of technologically advanced water purification systems, softeners and multifunction kitchen taps. And for the first time, customers can order online”.

The Pure H2O Co. has streamlined its offering supported by a website with user-focussed design and navigation. The website has plenty of attractive lifestyle images showing how the company’s systems fit into the home, with clear product descriptions.

This is supported with transparent technical nitty-gritty including tech specs, installation and servicing information. There is also environmental information about improved efficiencies, sustainability, reduced energy consumption, food miles and carbon footprint.

The company has taken this opportunity to launch it’s ‘whole home’ offering, ‘Point of Entry Home’, entirely replacing tap water with Reverse Osmosis purified water to protect against accidental or deliberate contamination. With savings running into the hundreds of pounds, it also offers RoSoCo (water purification by Reverse Osmosis, softening and conditioning) and the entry-level SoCo Home.

M.D. Roger Wiltshire, evidently passionate about water purity, continues: “We have a dedicated news section with up to the minute information on water issues, health and the environment. For example, there is information on water contaminants, minerals and hydration for those interested in health and fitness. And for those concerned about food miles and plastics waste, for example, we have stories on eco-friendly water choices”.

Nutritional consultant Eve Kalinik, says: “The Pure H2O guys really know their stuff… since having a purifier installed (and recommending them to my clients) I have certainly felt and seen the differences from a health perspective.”

The new website allows customers to order online, a new departure for the Pure H2O Co. Crucially, after placing an order, the company speaks to the customer, ensuring the systems are the best fit for them, arranging a site survey if necessary, before taking payment. The company can also liaise with architects during the planning stage of a new build or renovation. This level of personalised support is bound to attract discerning customers making an investment in their wellbeing, home comforts and environmental credentials.


Notes to Editors:
The Pure H2O Company introduced RODI (Reverse Osmosis with De-Ionisation) water purification systems to UK homes over 25 years ago and their systems remain unsurpassed, delivering the purest, healthiest water in the convenience of one’s home. Pure H2O systems can connect to multi-function taps, steam ovens, ice makers, fridges and coffee makers reducing scale, improving taste and prolonging the life of appliances. Using their expertise in all aspects of water systems, The Pure H2O Co. also offers Softeners and Conditioners and a range of multifunction kitchen taps, including the innovative Quatreau™, developed to push the boundaries of tap design and function, with a ground breaking touch screen interface. Find out more about water purity at the new Pure H2O Co. website:

For images and captions, or for further information from brand enthusiasts including nutritional therapist and health writer Eve Kalinik, please get in touch.

Please direct all media enquires to 01425 480 070


PureH2O Ltd manufactures, installs and maintains the world’s most innovative water purification systems and the most technologically advanced boiling, chilled and sparkling water taps. Since 1991 we have been committed to providing our domestic and commercial customers with the purest, safest, most sustainable choice of drinking water, which helps them reduce their environmental impact by avoiding single-use plastic bottled water.

+44 (0)1483 617000

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